Advicelet benefits: Form better, smarter relationships with your customers and reap the financial rewards

CRM – customer relationship management just sounds like something you will need to spend £$000’s on, take a year to implement and involve a whole army of IT people to set up. Indeed, that is often the case – especially in a large corporate environment.

It doesn’t have to be though and today we prove it, with our resident CRM expert, George Bliss, who’s implemented dozens of CRM projects over the last few years.

George talks to us about how to get something implemented… and fast. Admittedly it may take more than an hour to get things up and running properly, but, using a hosted, managed solution, it is indeed possible.

This session is actually taken from an interview which investigates how to best evaluate a provider. We jump in mid-way through with the really practical stuff today – how to get a CRM system up and running, starting with a clean sheet of paper.

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